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Posts tagged ‘Alternative Apparel’

The Hoodie

October 17, 2013


I wore so many hoodies throughout college and high school I may as well have been Eminem in 8 Mile. While most hoodie-wearers paired the cozy tops with equally cozy bottoms — i.e. gut-expanding sweatpants or leggings — I took my hoodie cues from the homelessly chic Olsen twins; these sweatshirts weren’t just about comfort, they were style.statements. Hoodies were a more important component to my day-to-day look than shoes (guilty!), and I paired them with everything from fitted blazers to flared denim to cropped t-shirts that exposed my peach baby-fuzz snail trail.

This all began to fade away however, when I graduated from the days of textbooks and cafeteria food to day planners and martinis. Suddenly an outfit paired with a hoodie was no longer a desired look; it felt too youthful and casual for my New York City life. And soon, the hoodies which once took residence in one of the more accessible drawers in my apartment moved to a plastic bin under my bed.


In the past year, the relaxed, casual trend has made a comeback and consequently slithered its way back into my day-to-day style (let this be a lesson to all of you out there who love to throw things away. Things do come back into style!). I’ll still always have an affinity for sky-high heels and more sophisticated pieces, but it’s refreshing to have the option to wear, say, a fuzzy camouflage hoodie, and not look or feel like a complete and utter college-campus-bum. Other perks to the reintroduction of hoodies is the convenient kangaroo pouch (hello, cell phone!), the hood (hello, nap time!), and the sheer softness of the fabric (this isn’t your average itchy mohair sweater).

When it came to styling said hoodie, I opted for pieces that one might not immediately assume to pair with a sweatshirt (i.e. not jeans). After a few trial and error periods — the jeans were just so tempting! — I went with this crisp white pleated skirt, the heeled booties you’ve likely grown sick of, and the leather jacket that I may remarry this weekend just to make sure it knows the level of my devotion.

Do I think this trend will stick around? No, probably not. But hoodies, no matter how you wear them, be it curled up on your couch on a Sunday night or attempting your best Carrie Bradshaw strut down 5th Avenue, will always be a staple in everyone’s wardrobe.

You can quote me on that.


Alternative Apparel hoodie | Schott jacket | Supertrash skirt (this one is awesome, too) | Kelsi Dagger booties


// photos by Emily Malan

Lauren Ward

April 28, 2010
tags: , Best Flickr Photographers, Flickr Photographers, Lauren Ward, Lauren Ward Photography, Whimsical Photography,
by Sonia

Often times when I’m bored, I find myself browsing through Flickr photos, trying to find photographers that catch my eye. It’s through this boredom that I’ve found Anna Amphigorously, Chelsee Ivan, and my latest Flickr fave, Lauren Ward. While her Flickr page doesn’t have half the amount of photos as her website, it was just from these few photographs that I fell in love with her whimsical works.

You might recognize some of her photos from ad/editorial campaigns like Alternative Apparel and Wildfox Couture, which are only two of the many names on her client list. Her photos remind me Cass Bird and Jeff Olson’s photography, and since she’s already been featured in NYLON and Black Book Magazine, it’s only a matter of time until we see her work in editorials like Dazed & Confused and Oyster Magazine.

Ward’s photography tells a story; whether it’s a bohemian beauty outside in a field, or a musician sitting alone in a dark, isolated room, each picture is just a tiny moment within a much larger plot line. Like a window to a house, Lauren Ward’s photography is a glimpse into another person(s) life. A perfect distraction from a boring day like the one I am having right now.  ;)

For more photos, be sure to check out her website and blog!